Competitive Intelligence is the art of staying one step ahead of your competition by gathering information about their operations.
If you don’t already know who your competitors are, its time to find out. Go to the search engines and look for them using your keywords and phrases. Visit all of their sites and learn what their strengths and weaknesses are. Compare their sites and record similarities and differences.
Analyze your competition, figure out what is working for them, learn where they are making their mistakes, and use this information to your advantage. Model their winning ideas and avoid their mistakes.
We take an in-depth look at the competitive marketplace for your chosen keywords. Often you will find many companies competing for a share of the traffic on your keywords, even though they may not be direct competitors. It is important to understand what the competition is doing so you can identify key areas of weakness and other opportunities. Our competitive analysis reports allow you to do this.
We use a series of research and analysis to discover a broad range of the most specific keywords that suit your web site and will bring you the highest volume of the targeted traffic possible
Effective Search Engine Optimisation depends on choosing the best keywords.
When your potential customers use search engines, keywords are the words and phrases they type into the search box while looking for products and services like yours.
The best keywords are those words and phrases commonly typed in by your potential customers, but which aren’t used much on your competitor’s websites. In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven’t thought of, you win.
But here’s the catch…you’ll never get to know which are the best keywords for your website simply by guessing.
If you attempt to optimize your pages for words and phrases that are just your best guesses, you are losing potential customers and wasting valuable time. To make sense of the time and money you spend on search engine optimisation, you need to KNOW that the keywords you use will deliver results.
Our suggestions are based on over 300 million keywords and phrases that people have used over the previous 90 days. (In other words, there is no “guessing” when you use our keyword analysis. Everything is based on the keywords millions of people have actually typed into search engines.) Best of all, our competitive analysis enables you to find those “best keywords” – the ones your potential customers use, but which your competitors don’t know about.
Once you’ve determined the keyword competitors, you need to determine the factors that might be in play to help these Web sites to rank, while yours may not.
It’s possible to get carried away with this type of analysis, as there are over 100 factors in play to determine why a Web site might rank, and the factors (and the weight of the factors) will fluctuate in the search engine’s algorithms.
Knowing where and how much to optimize, to compete against the top 10 competitors, means you don’t waste time overly optimizing pages when you don’t need to.
Competitor Analysis tells you what optimisation to undertake with your web site in order to compete with pages holding top 10 search positions in the Search Engine Results Pages. Determining the optimisation you need to do on your web pages in order for them to compete with the existing top 10 results in the SERP’s can be a tricky business.
A report will tell you what you don’t have, what you have too much of and suggests what you could change to improve your ranking.
A full Competitor Analysis Report analyzes the top 10 pages of your competitors for optimisation factors on the page as well as off-page link optimisation factors, crucial to ranking in the top 10 search results.
It also gives you a comprehensive look at how your chosen page is viewed by the Search Engines which helps you understand what can be done to improve your ranking and get more traffic.
It also provides you with a list of keywords used by your competitors that you could be using to improve your ranking and get more traffic.
A report will tell you exactly what you can do to optimize your site for a Search Engine. Examined are your keyword density and prominence, link popularity, the visible content on your pages, the extent of your HTML code, the text in your links and dozens of other factors. This will all show you how your page appears to a Search Engine Spider.
Also provided are detailed suggestions on what you should change to improve your ranking toward a top 10 Search Engine Results Placement.
You also get to compare your pages against top ranking sites for a search term you choose and more…
The report is packed with essential advice, tips and guidance on what you need to do to get more traffic for your chosen keyword phrase.